Some of you may not exactly be sure what a podcast is exactly and therefore may be kind of confused as to what we here at The Ground Floor are trying to do exactly. We as defined by wikipedia a podcast is the following:
A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. A podcast is a specific type of webcast which, like 'radio', can mean either the content itself or the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster. The term "podcast" is a portmanteau of the name of Apple's portable music player, the iPod, and broadcast[1]; a "pod" refers to the iPod, and "cast" to the idea of broadcasting.
In other words, a podcast is a collection of files (usually audio but may include video) residing at a unique web feed address. People can "subscribe" to this feed by submitting the feed address to an aggregator (like iTunes - software that runs on the consumer's computer). When new "episodes" become available in the podcast they will be automatically downloaded to that user's computer. Unlike radio or streaming content on the web, podcasts are not real-time. The material is pre-recorded and users can check out the material at their leisure, offline.
Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom.
So, what we are doing is using this somewhat new technology, to mirror that of a radio station, (but with syndication option) to not only offer Christian listeners an alternative to listening to AM or "backsliding" into listening to secular music, but we also want to use it to help Christian artist be it hiphop or contemporary gospel, get their message out to more than just those who know them locally.